{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Alternata",
  "description": "Data Monetisation Advisory - Helping African businesses unlock revenue from their data assets through ethical, privacy-compliant monetisation strategies.",
  "url": "https://home.alternata.io",
  "email": "the contact form on home.alternata.io",
  "location": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Johannesburg",
      "addressCountry": "South Africa"
    }
  },
  "industry": "Data Monetisation Advisory",
  "targetMarkets": [
    "South Africa",
    "Sub-Saharan Africa",
    "MENA",
    "Emerging Markets"
  ],
  "targetAudience": [
    {
      "type": "Data Owners",
      "description": "Banks, retailers, telecoms, insurers, healthcare providers with valuable data assets",
      "page": "/for-data-owners"
    },
    {
      "type": "Service Buyers",
      "description": "Investment firms, researchers, consultants seeking alternative data",
      "page": "/for-service-buyers"
    },
    {
      "type": "Partners",
      "description": "Technology providers, data platforms, consultancies seeking collaboration",
      "page": "/for-partners"
    }
  ],
  "services": [
    {
      "name": "Discovery Workshop",
      "description": "Half-day collaborative session to identify data monetisation opportunities within your organisation",
      "url": "/discovery-workshop",
      "duration": "Half-day",
      "deliverables": [
        "Opportunity assessment",
        "Quick wins identification",
        "Roadmap recommendations"
      ]
    },
    {
      "name": "Data Readiness Assessment",
      "description": "Comprehensive evaluation of your data infrastructure, governance, and monetisation readiness",
      "url": "/readiness-assessment",
      "deliverables": [
        "Readiness score",
        "Gap analysis",
        "Priority recommendations"
      ]
    },
    {
      "name": "DPAF Certification",
      "description": "Data Privacy Assurance Framework certification for ethical data practices",
      "url": "/dpaf-certification",
      "deliverables": [
        "Privacy compliance verification",
        "Certification badge",
        "Annual review"
      ]
    },
    {
      "name": "Upskilling & Enablement",
      "description": "Training programmes to build internal data monetisation capabilities",
      "url": "/upskilling-enablement",
      "deliverables": [
        "Training workshops",
        "Capability building",
        "Best practices transfer"
      ]
    }
  ],
  "tools": [
    {
      "name": "Revenue Share Calculator",
      "description": "Interactive tool to model potential revenue from data monetisation partnerships",
      "url": "/revenue-share-calculator",
      "type": "Calculator"
    },
    {
      "name": "DPAF Self-Assessment",
      "description": "Self-service privacy compliance assessment tool",
      "url": "/dpaf-self-assessment",
      "type": "Assessment"
    },
    {
      "name": "Data Readiness Questionnaire",
      "description": "Quick assessment of your organisation's data monetisation readiness",
      "url": "/readiness-questionnaire",
      "type": "Questionnaire"
    }
  ],
  "resources": [
    {
      "name": "Data Monetisation Playbook",
      "description": "Comprehensive guide covering the end-to-end data monetisation journey from audit to revenue",
      "url": "/data-monetisation-playbook",
      "type": "Playbook",
      "chapters": [
        "Data Audit",
        "Data Product Design",
        "Commercial Models",
        "Go-to-Market Strategy",
        "Operations & Scaling"
      ]
    },
    {
      "name": "Supplier Data Playbook",
      "description": "Guide for retailers and manufacturers on monetising supplier data relationships",
      "url": "/supplier-data-playbook",
      "type": "Playbook"
    },
    {
      "name": "Data Ideation Playbook",
      "description": "Framework for identifying and prioritising data monetisation use cases",
      "url": "/data-ideation-playbook",
      "type": "Playbook"
    },
    {
      "name": "Insights Blog",
      "description": "Articles and analysis on data monetisation trends, strategies, and case studies",
      "url": "/insights",
      "type": "Blog"
    },
    {
      "name": "Data Governance Frameworks",
      "description": "Templates and toolkits for establishing data governance practices",
      "url": "/frameworks",
      "type": "Toolkit"
    },
    {
      "name": "FAQ",
      "description": "Frequently asked questions about data monetisation",
      "url": "/faq",
      "type": "FAQ"
    }
  ],
  "differentiators": [
    "Built by practitioners who have led data monetisation inside major banks and retailers",
    "Operating playbooks, not just presentations",
    "Focus on ethical, privacy-compliant monetisation",
    "Deep expertise in African and emerging markets",
    "End-to-end support from strategy to implementation"
  ],
  "expertise": [
    "Data monetisation strategy",
    "Alternative data products",
    "Data governance and privacy",
    "Commercial model design",
    "Data partnership structuring",
    "Privacy-compliant data sharing"
  ],
  "sectors": [
    "Banking & Financial Services",
    "Retail & Consumer Goods",
    "Telecommunications",
    "Insurance",
    "Healthcare",
    "Manufacturing"
  ],
  "contentFormats": {
    "humanReadable": [
      "/llms.txt",
      "/llms-full.txt",
      "/.well-known/llms.txt"
    ],
    "machineReadable": [
      "/api/ai-content (this endpoint)",
      "/sitemap.xml"
    ],
    "crawlerInstructions": "/robots.txt"
  },
  "siteNavigation": [
    {
      "name": "Home",
      "url": "/"
    },
    {
      "name": "Services",
      "children": [
        {
          "name": "Discovery Workshop",
          "url": "/discovery-workshop"
        },
        {
          "name": "Readiness Assessment",
          "url": "/readiness-assessment"
        },
        {
          "name": "DPAF Certification",
          "url": "/dpaf-certification"
        },
        {
          "name": "Upskilling",
          "url": "/upskilling-enablement"
        }
      ]
    },
    {
      "name": "Resources",
      "children": [
        {
          "name": "Data Monetisation Playbook",
          "url": "/data-monetisation-playbook"
        },
        {
          "name": "Supplier Data Playbook",
          "url": "/supplier-data-playbook"
        },
        {
          "name": "Data Ideation Playbook",
          "url": "/data-ideation-playbook"
        },
        {
          "name": "Frameworks",
          "url": "/frameworks"
        },
        {
          "name": "FAQ",
          "url": "/faq"
        }
      ]
    },
    {
      "name": "Tools",
      "children": [
        {
          "name": "Revenue Calculator",
          "url": "/revenue-share-calculator"
        },
        {
          "name": "Self-Assessment",
          "url": "/dpaf-self-assessment"
        }
      ]
    },
    {
      "name": "Insights",
      "url": "/insights"
    },
    {
      "name": "About",
      "children": [
        {
          "name": "How We Work",
          "url": "/how-we-work"
        },
        {
          "name": "For Data Owners",
          "url": "/for-data-owners"
        },
        {
          "name": "For Service Buyers",
          "url": "/for-service-buyers"
        },
        {
          "name": "For Partners",
          "url": "/for-partners"
        }
      ]
    }
  ],
  "apiInfo": {
    "version": "1.0",
    "lastUpdated": "2026-09-11T12:53:52.015Z",
    "documentation": "This endpoint provides structured JSON data about Alternata's services, resources, and content for AI tools and programmatic access.",
    "rateLimit": "60 requests per minute",
    "authentication": "None required"
  }
}